Harley Davidson Case Study

1. Introduction Established in 1903, The Harley-Davidson Motorcycle Comp whatsoever has traveled a moderately rocky road to victory. Saved from the scepter of bankruptcy by a steering buyout in 1981, Harley has succeeded in building a truly global brand that is the begrudge of its competitors. Faced with a declining market, a poor economic temper and fierce competition from Nipponese manufacturers, the Harley-Davidson Company was forced to re-look at its competitive strategy. The essence of Harley-Davidsons success is rooted in its dislodge strategy, which it undertook shortly after the management buyout. Prior to the buyout, the Harley-Davidson motorcycle was perceived as being an small quality product to that of its competitors. By changing its focus from a product orientation to a marketing orientation, Harley was able to dismay close to its customers, and by so doing, offer them greater value. This appointee aims to identify the current and capability issues a nd problems facing the Harley-Davidson Company, and by so doing, offer virtually recommendations that john aid in next strategy development. 2. Potential Issues and Problems lining Harley-Davidson 2.1 Macro-Environmental Analysis The P.E.S.T.L.E. framework is a useful analytical calamus used to gain an understanding of the macro-environmental factors which hold up tinted Harley-Davidsons business enterprise in the past and which will impact the business in the future. Not all the components of the framework argon pertinent to this case, however, I will identify the factors, which pose the greatest opportunities or threats to Harley-Davidson. 2.1.1 scotch Factors Economic factors such as economic growth, fire ramble and exchange rates can have a complex effect on strategy development in any organisation. Interest rate levels and economic growth rates observe consumer-spending patterns, especially for luxury items such as motorcycles. A increment econ omy bodes well for Harley Davidson, but in ! measure of a sagging economy, sales of luxury... This is a well written birth with one weak section which is the competitve environment. Motorcycle Indusrty estimates, Harleys marketshare, Japanese competitiors and their bureau in the racing arena could have been examine a little more...Good job overall.. Another well written, informative seek and really interesting, especially if youre like the topic. It seems that you have done well-nigh good research but refrences would hav been handy. well done If you require to cash in ones chips a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay