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SWOT Analysis Strengths: Bajaj is a well established mark off trope in the water scooter part. Bajaj Auto is a cost-efficient producer in the two wheeler marketplace. It has a huge market quiver by in the scooter divide of the two-wheeler industry. This acts as a cushion for the company in their efforts of foraying into the bike particle. Bajaj has established a wide distribution network for the scooter segment which allow favor them in their efforts in the bicycle segment. Marketing has been a strength for Bajaj since inception. Weaknesses: Bajaj has become a generic name associated with the scooters and that call for to be changed in the minds of the consumers before it could rest a capital success in the motorcycle segment. Bajaj is parasitic on its outside counterparts for technological support. This needs to be communicate as it aptitude be crucial when the foreign players destroy the Indian market directly.

Opportunities: The motorcycle segment is expected to build up at a considerable rate and this would provide a good hazard for Bajaj Auto to increase its market circumstances in this segment. Kawasaki of Japan, when it comes to India, scum bag help Bajaj enhance its crossway portfolio in the motorcycle segment as Kawasaki plans to use Bajajs manufacturing stolid for its global operations. Threats: The market share in the scooter segment has taken a tanning from TVS Suzukis entry into this segment. Entry of international companies, especially Chinese ones, in the motorcycle segment endure stiffen the competition and will hamper the efforts of ! Bajaj to establish itself in the motorcycle segmentIf you want to get a full essay, sound out it on our website: BestEssayCheap.com

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