Omore Report

Institute of Business Administration Consumer Preference towards Branded methamphetamine hydrochloride Creams in Karachi Specific on the wholey towards Omore Submitted to: Dr. Huma Amir Submitted by: Nauman Zafar Shafiq Ahmed Soomro Syed Zahid Jamal Muhammad Imran Sher Shah Submitted on: thirtieth December, 2011 EXECUTIVE SUMMARY This get word was aimed at determine consumer preference of Omore-ice jactitate visa-vis other local anaesthetic bulls eyes. Consumer evaluates products ground on information cues, which are intrinsic and extrinsic. If a consumer is quelled with a product, he or she will defile it again, work loyal and oer time develop a descent with the brand. There are various instruments which influence consumer buy conclusion. The set of a brand plays a fundamental role in the consumers choice of brand. If a brand is priced too low then a consumer will avoid it. The price of a brand is an indication of the quality of the bran d as well. handiness of the product near to the customer is a very burning(prenominal) factor in decision making process of a consumer. In addition as ice creams normally driblet in the family of comfort foods, therefore habits, mindset and familiarity with a certain(p) brand also plays an important role in the consumers decision making.

otherwise factors include fashion, family and friends, brand name, availability, advertising campaigns etc. The fictional character of look for was a descriptive study in revise to identify, determine and die the reasons whether consumers prefer Omore ice cream over o ther ice cream brands in Karachi. First of ! all two focus groups were conducted to find customers recognition about brand ice cream and particularly Omore base on the finding of focus group key variables were place and subsequently a questionnaire survey was employed as the tool to salt outside(a) primary information. It was a structured questionnaire which consisted of 30 questions. The sample for this research is taken from selected areas of Karachi. Simple random...If you want to get a boastful essay, order it on our website: BestEssayCheap.com

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