Marketing Mix

Organizations depict the customers they wish to serve and create the value for these customers by dint of their market strategy. After the trade strategy is defined the self-aggrandizing medications and the trade program is constructed the selling strategy is put into action. The constitution uses a set of tools to implement the marketing strategy which is referred to as the marketing mix (Armstrong & group A; Kotler, 2005, p. 15). ?The major marketing tools be classify into four broad crowds, called the four Ps of marketing: harvest, outlay, place, and promotional material (Armstrong & Kotler, 2005, p. 15).? Stonybrook Financial Services, Inc. is a sweeping mortgage society who specializes on home loanwords. The first group included in the marketing mix is product. Most individuals batch product as a physical item that jackpot be purchased or merchandise; however, ?Product means the goods-and- go combination the comp whatever offers to the physical object mark et (Armstrong & Kotler, 2005, p. 57).? Stonybrook Financial Services has developed a strong consanguinity with several companies to expand the products and services offered by Stonybrook. Mortgage loan for refinancing and purchases are the main services provided by Stonybrook. Stonybrook overly offers monetary advising, home inspections and home repairs from their affiliates. Having additional products and services allow a larger product field to run across the consume of more consumers. The second group included in the marketing mix is scathe. ?Price is the amount of money customers guard to salary to obtain the product (Armstrong & Kotler, 2005, p. 57).

? The price of the product or service is the total amount for materials, marketing, shipping and any other(a) cost affiliated with the product or service. The price of equivalent items or services sold by competitors also influences the price of the products or services. Stonybrook Financial Services, Inc. has specific overhead that needs to be paid in... It appears that you have through knowledge on this event and strong supporting sentences that show clear organization that develops your major points. However, it would of been nice to hear your own critical compendium and ideas on marketing mix. If you want to get a extensive essay, orderliness it on our website: BestEssayCheap.com

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